Terms & Conditions

Terms & Conditions of All Brahmin Matrimony

Welcome to All Brahmin Matrimony, an online matrimonial platform operated and maintained by Amlu Online Services (AOS). These Terms & Conditions establish the rules governing access to, registration on and use of the Platform by visitors and members.

By accessing, browsing, registering, creating a profile, using membership facilities, submitting information, making a membership payment or otherwise using the Platform, you acknowledge that you have read, understood and agreed to these Terms & Conditions and the other applicable policies published on the Platform.

If you do not agree with these Terms, you should discontinue use of the Platform and should not create an account, submit personal information or purchase membership services.

These Terms apply to visitors, registered members, free members, paid members, premium members and other authorised users of the Platform, regardless of their country of residence or nationality.

1. About All Brahmin Matrimony

All Brahmin Matrimony is an online matrimonial search and profile-management service designed for eligible members of the worldwide Brahmin community.

The Platform enables eligible Brahmin brides, grooms and authorised family members to create matrimonial profiles, search for suitable profiles and communicate for genuine matrimonial purposes according to the facilities available under the applicable membership category.

The Platform is administered from India and is operated by Amlu Online Services (AOS).

Members accessing the Platform from outside India may use the service provided that their use complies with the laws applicable to them in their country or jurisdiction.

2. Definitions

Unless the context otherwise requires:

• "Platform" means the All Brahmin Matrimony website, applications, software, services and related digital infrastructure.
• "AOS" means Amlu Online Services, the operator of All Brahmin Matrimony.
• "Member" means an individual who has created an account or registration on the Platform, whether approved, free, paid, premium, suspended or pending.
• "Visitor" means a person browsing the publicly accessible portions of the Platform without an approved member account.
• "Administrator" means an authorised person appointed to perform legitimate Platform administration and moderation functions.
• "Profile" means the matrimonial information, photographs, preferences and other information submitted by a Member.
• "Membership" means the service category assigned to a Member, including Free, Paid or Premium Membership where offered.
• "Verification" means administrative review of submitted identity information, supporting documents, photographs and profile information before approval.

3. Acceptance of These Terms

By accessing or using All Brahmin Matrimony, you voluntarily agree to comply with these Terms & Conditions and all other policies applicable to your use of the Platform.

These may include the Privacy Policy, Disclaimer, Refund Policy and operational guidelines published by AOS from time to time.

Continued use of the Platform after revised Terms have been published constitutes acceptance of the revised Terms to the extent permitted by applicable law.

If you do not agree with revised Terms, you should discontinue use of the Platform and may request account deletion in accordance with the applicable account-deletion procedure.

4. Eligibility to Use the Platform

Only individuals who are legally competent to enter into a valid agreement under applicable law may register and use the Platform.

By registering, a Member represents that:

• the information submitted is genuine and accurate;
• the Member satisfies the legally applicable marriageable-age requirement;
• the Member has the legal capacity to participate in matrimonial discussions;
• the registration is being created for the Member or with appropriate consent where a profile is created by an authorised parent or representative;
• the Platform will not be used for unlawful, fraudulent or misleading purposes; and
• the Member will comply with these Terms and applicable laws.

AOS may refuse, suspend or terminate a registration that does not satisfy applicable eligibility or Platform requirements.

5. Nature of the Matrimonial Service

All Brahmin Matrimony is an online matrimonial search and profile-management service. Its purpose is to facilitate discovery of matrimonial profiles and introductions between eligible members.

The Platform does not guarantee that a Member will receive responses, find a suitable partner, become engaged, marry or achieve any particular matrimonial outcome.

All Brahmin Matrimony does not act as a marriage guarantor, legal advisor, financial advisor, medical advisor or independent relationship counsellor.

Every decision concerning communication, family discussions, verification, engagement and marriage remains the responsibility of the concerned individuals and their families.

6. Intermediary Status

All Brahmin Matrimony functions as an online intermediary service that facilitates the publication, organisation and discovery of Member-generated matrimonial information.

Members remain responsible for the information, photographs, documents and other content they submit.

Administrative verification is intended to improve profile authenticity and platform reliability. Verification should not be interpreted as a guarantee concerning a Member's character, intentions, conduct, financial circumstances, family background or future behaviour.

Members should independently verify important matrimonial information before making personal, financial or matrimonial decisions.

7. Worldwide Membership

All Brahmin Matrimony welcomes eligible Brahmin members residing in India and other countries, subject to the applicable eligibility requirements and laws.

Members may provide information relating to their current country of residence, citizenship and preferred country or location after marriage, where such fields are available.

Members using the Platform outside India remain responsible for complying with the laws applicable in their own jurisdiction.

8. Registration Policy

Registration is intended for eligible Brahmin brides, grooms and authorised parents or representatives acting with the knowledge and consent of the concerned individual.

Creating a registration does not automatically mean that the matrimonial profile is approved or visible to other Members.

Registrations are subject to the Platform's administrative review and verification requirements.

AOS reserves the right to approve, reject, suspend or remove registrations where necessary to maintain the integrity and safety of the Platform.

9. One Member – One Account

Each individual should maintain only one active matrimonial account unless AOS has specifically authorised otherwise.

Duplicate registrations using different usernames, email addresses, telephone numbers or misleading information may be suspended, merged or removed.

Repeated attempts to create duplicate accounts after suspension or deletion may result in further restrictions.

10. Identity Verification

Identity verification is an important part of the Platform's registration and profile-approval process.

Depending on the registration requirements, Members may be required to submit genuine information including:

• Full name
• Date of birth
• Gender
• Marital status
• Email address
• Mobile number
• Residential address
• Educational information
• Professional information
• Government-issued identity proof
• Address proof

False, forged, misleading or impersonated information may result in rejection, suspension or permanent account removal.

11. Mandatory Profile Photograph

A suitable profile photograph is required as part of the registration and profile-approval process.

The photograph should reasonably represent the person whose matrimonial profile is being created.

Photographs that are misleading, excessively edited, offensive, unrelated to the Member or otherwise unsuitable may be rejected.

Additional gallery photographs may be uploaded where the Platform permits. Uploaded photographs remain subject to applicable administrative review.

12. Female Privacy and Profile Photograph Option

All Brahmin Matrimony recognises that some female Members may prefer additional privacy while searching for a suitable matrimonial partner.

Where the Platform provides this facility, a female Member may choose an appropriate symbolic image, traditional artwork or AI-generated female portrait for public profile display instead of displaying her actual facial photograph.

This privacy option does not remove the requirement for genuine identity and address verification.

AI-generated or symbolic images must not be used for impersonation, deception or creation of a false identity.

13. Identity and Address Proof

Members must submit clear and valid identity and address documents whenever required by the registration or verification process.

Where applicable, both sides of an identity document may be required. Submitted information should reasonably correspond with the supporting documentation.

Identity documents and address proofs are verification records and are not intended to be displayed publicly as part of a matrimonial profile.

Incomplete, inconsistent, unclear or apparently invalid documents may delay or prevent profile approval.

14. Profile Approval Process

Every submitted registration is subject to administrative review before an approved matrimonial profile becomes visible according to the Platform's operating procedures.

The review may include:

• Identity proof
• Address proof
• Profile photograph
• Profile completeness
• Email verification
• Consistency of submitted information
• Compliance with Platform policies

Approval remains subject to the Platform's administrative requirements and applicable law.

15. Grounds for Rejection, Suspension or Removal

AOS may reject, suspend or permanently remove an account where it reasonably determines that Platform requirements or these Terms have been violated.

Examples include:

• false identity information;
• forged, altered or suspicious documents;
• missing mandatory verification information;
• misleading photographs;
• duplicate registrations;
• impersonation;
• unlawful use of the Platform;
• harassment, threats or abusive conduct;
• spam or commercial solicitation;
• attempted unauthorised access; and
• violation of these Terms or applicable law.

Administrative decisions are intended to protect genuine Members and maintain the integrity of the Platform.

16. Incomplete Registration Policy

Incomplete registrations may not be approved and may be removed from the active system where mandatory information or documents are not submitted within the required period.

This may include missing profile photographs, identity proof, address proof or other mandatory registration information.

A Member wishing to use the Platform after removal may be required to complete a fresh registration.

17. Member Responsibilities and Code of Conduct

Members must use All Brahmin Matrimony honestly, respectfully, lawfully and only for genuine matrimonial purposes.

Members are responsible for all information, photographs, documents and communications submitted through their account.

Members must respect the privacy, dignity and personal boundaries of other Members.

18. Accuracy of Member Information

Members must ensure that profile information remains accurate, complete and reasonably current.

Members should update significant information when circumstances change, including marital status, occupation, education, country of residence or other important matrimonial information.

Knowingly providing false information, concealing important facts or impersonating another person is a serious violation of these Terms.

19. Prohibited Activities

Members must not:

• create fake or duplicate matrimonial profiles;
• use another person's identity or photographs;
• upload forged or fraudulent documents;
• publish obscene, offensive or defamatory material;
• harass, threaten, stalk or intimidate another Member;
• send spam, advertisements or unsolicited promotional messages;
• collect Member information for unauthorised commercial purposes;
• use automated scraping tools, bots or unauthorised software;
• attempt unauthorised access to the Platform;
• upload malicious software or harmful code;
• infringe intellectual property rights; or
• use the Platform for any purpose prohibited by applicable law.

Violations may result in suspension or termination of membership and may also be reported to appropriate authorities where legally required or reasonably necessary.

20. Member Communication

The Platform facilitates matrimonial profile discovery and introductions according to the facilities available under the applicable membership plan.

Members are expected to communicate honestly, respectfully and for genuine matrimonial purposes.

Where Members choose to communicate through telephone, WhatsApp, email or another external communication service, those communications take place directly between the Members.

AOS is not a participant in private communications occurring outside the Platform and cannot supervise or control those conversations.

21. No Unrestricted Public Chat or Messenger

All Brahmin Matrimony may intentionally limit or not provide unrestricted instant messaging between Members.

Approved Members may use the contact facilities available under their applicable membership category after reviewing matrimonial profiles.

This approach is intended to encourage meaningful matrimonial communication and reduce spam, misuse and unnecessary interactions.

22. Fraud Prevention and Member Safety

Administrative verification is intended to improve authenticity but does not eliminate all risks associated with online matrimonial interaction.

Members should:

• independently verify important information before proceeding;
• never send money without appropriate independent verification;
• never disclose banking passwords, OTPs or confidential financial credentials;
• verify family, employment, education and other important information where relevant;
• exercise caution before meeting another person in private; and
• report suspicious or abusive activity through the official support system.

AOS is not responsible for private financial transactions or personal decisions independently made by Members outside the Platform, subject to applicable law.

23. Photographs, Documents and Uploaded Content

Members may upload photographs, horoscope files and other permitted information where the Platform provides such facilities.

Members must upload only content they own or are legally authorised to use.

Content containing unlawful, offensive, misleading or unauthorised copyrighted material may be rejected or removed.

24. Artificial Intelligence Generated Images

Where permitted, female Members may use suitable AI-generated portraits or symbolic images as a public profile image for privacy purposes.

The Member must still provide genuine identity and address information required for administrative verification.

AI-generated images must not be used to impersonate another person, create a false identity or intentionally mislead other Members.

AOS may reject an image or suspend a profile where there are reasonable grounds to believe that an image is being used deceptively.

25. Horoscope and Astrology

Uploading a horoscope PDF is optional where the Platform provides this facility.

All Brahmin Matrimony does not prepare, validate or certify horoscope charts uploaded by Members.

Horoscope matching is a matter of personal, cultural and family preference. Members who rely upon horoscope compatibility should obtain independent advice from an astrologer or use appropriate horoscope software.

26. Ownership of Member-Uploaded Content

Members retain ownership of photographs, profile information and other material that they lawfully submit to the Platform.

By submitting content, Members grant AOS a limited, non-exclusive licence to store, process, display and use that content solely as reasonably necessary to operate, administer, moderate, secure and improve the matrimonial service.

This operational licence ends when the relevant content is permanently removed, except to the extent retention is required by applicable law or legitimate legal, security or compliance requirements.

27. Membership Policy

All Brahmin Matrimony may provide different membership categories, including Free, Paid and Premium Membership.

Features, duration, profile access and communication facilities depend upon the membership plan assigned to the account at the relevant time.

The current membership facilities are described on the Membership Comparison page.

Profile approval and paid membership activation are separate processes. A paid subscription does not replace the Platform's profile verification requirements.

28. Membership Payments

Membership payments should be made only through the official payment facilities displayed through the Platform after login.

Members should not make membership payments to individuals, agents or third parties claiming to represent AOS unless the payment facility is officially displayed by the Platform.

Members should carefully verify the payment information displayed in their account before completing a transaction.

Where payment confirmation is required, the Member must submit the applicable payment reference through the designated payment-confirmation facility.

Membership upgrades are activated after the payment has been verified according to the Platform's operational process.

29. Payment Receipts, Invoices and GST

Applicable taxes, including GST where legally applicable, may be charged according to prevailing statutory requirements.

Payment receipts or applicable tax invoices may be made available through the Member's account after successful payment verification, according to the Platform's current procedures.

Members should retain their payment records and invoices for future reference.

30. Refund Policy

Paid membership purchases are subject to the separate Refund Policy published by the Platform.

Members should read and understand the applicable refund conditions before making a membership payment.

Membership payment does not constitute a guarantee of marriage, compatibility, responses from other Members or any particular matrimonial outcome.

31. Privacy and Personal Information

AOS recognises the importance of protecting personal information submitted by Members.

Information may be processed for legitimate Platform purposes including matrimonial services, identity verification, membership administration, customer support, fraud prevention, security and compliance with applicable law.

Identity documents and address proofs submitted for verification are confidential verification records and are not intended for public display in matrimonial profiles.

Members should review the separate Privacy Policy for detailed information about collection, use, storage, disclosure, retention and deletion of personal information.

32. Information That May Be Collected

Depending on the services used, the Platform may collect or process information such as:

• registration information;
• matrimonial profile information;
• photographs;
• identity and address verification documents;
• horoscope files where voluntarily uploaded;
• membership information;
• payment references;
• support tickets;
• login and account activity information; and
• technical and security information.

The handling of personal information is subject to the applicable Privacy Policy and data-protection requirements.

33. Cookies and Technical Information

The Platform may use cookies, browser storage and similar technologies to maintain login sessions, remember preferences, improve performance, provide functionality and support security.

Members may manage cookies through their browser settings. Disabling certain cookies may cause some Platform functions to operate incorrectly or become unavailable.

34. Password Security

Members are responsible for maintaining the confidentiality of their login credentials and should not share their passwords with other persons.

Member passwords are intended to be stored using secure one-way password protection methods and are not intended to be available to administrators in readable form.

If a Member suspects that account credentials have been compromised, the Member should change the password promptly and contact support where necessary.

35. Password Recovery

Members who forget their password should use the official password recovery facility provided by the Platform.

For security reasons, AOS personnel should not manually disclose a Member's password.

Members should keep their registered email address active so that account recovery procedures can function properly.

36. Administrator Access Limitations

Administrative access is restricted to legitimate Platform-management functions.

Administrators are not permitted to:

• view Member passwords;
• manually disclose forgotten passwords;
• log in as a Member;
• operate a Member's dashboard as though they were that Member;
• impersonate a Member;
• change a Member's username outside authorised procedures; or
• access private credentials for personal purposes.

Legitimate administrative functions may include profile approval, document review, membership administration, payment verification, moderation, support-ticket handling, official notifications and account-deletion processing.

37. Official Communication

Official communication may be sent through registered email addresses, system notifications, support tickets or other official communication channels published by AOS.

Members should regularly check their registered email address and account notifications for important information concerning profile approval, membership, account status, support requests and Platform announcements.

Members should remain alert to fraudulent communications pretending to represent All Brahmin Matrimony or AOS.

38. Account Deletion

Members who no longer wish to use All Brahmin Matrimony may request permanent account deletion through the account-management facility provided by the Platform.

A deletion request may first be reviewed by an Administrator to prevent accidental, unauthorised or fraudulent deletion.

Once approved, the account enters the permanent deletion process according to the Platform's operational procedures and applicable legal requirements.

39. Permanent Removal of Personal Information

Following approved account deletion, the Platform will permanently remove the Member's active matrimonial profile and associated information from the operational system according to its deletion procedures.

This may include profile information, photographs, uploaded documents, horoscope files, favourites, profile visibility and other associated account information.

Completed deletion is irreversible and the deleted profile may not be recoverable through normal Platform administration.

Where limited information must be retained because of applicable law, taxation, fraud prevention, dispute resolution, security or lawful governmental requirements, such information may be retained for the applicable period.

40. Member Rights and Responsibilities

Members may update permitted profile information during their membership period according to the facilities provided by the Platform.

Members remain responsible for:

• safeguarding account credentials;
• maintaining accurate profile information;
• respecting other Members;
• using the Platform lawfully; and
• reporting suspicious activity or misuse.

41. No Guarantee of Marriage or Matrimonial Outcome

All Brahmin Matrimony provides a matrimonial search and introduction service only.

AOS does not guarantee:

• matrimonial compatibility;
• responses from another Member;
• family acceptance;
• horoscope compatibility;
• engagement;
• marriage; or
• any specific matrimonial outcome.

Matrimonial decisions remain solely with the individuals and families concerned.

42. Profile Information Disclaimer

Although profiles are subject to administrative verification before approval, AOS cannot guarantee that every statement made by a Member will remain accurate throughout the life of the profile.

Members should independently verify information that is important to their matrimonial decision, including education, employment, finances, family background, health-related information, marital status and horoscope information.

43. Horoscope Disclaimer

Horoscope matching is a matter of personal belief and family preference.

All Brahmin Matrimony does not prepare, validate or certify horoscope charts uploaded by Members.

Members who rely upon horoscope compatibility should seek independent advice from appropriately qualified persons.

44. External Links and Third-Party Services

The Platform may contain links to external websites, payment facilities, mapping services or other third-party resources for convenience.

AOS does not own or control third-party websites and is not responsible for their independent content, availability, security or privacy practices.

Members access third-party services at their own discretion and remain subject to the terms and policies of those third parties.

45. Advertisements

All Brahmin Matrimony may display advertisements supplied by advertising partners or advertising networks.

The appearance of an advertisement does not necessarily constitute an endorsement, recommendation or guarantee by AOS of the advertised product, service or business.

46. Availability of Services

AOS makes reasonable efforts to maintain the availability of All Brahmin Matrimony but does not guarantee uninterrupted or error-free access at all times.

Service interruptions may occur because of maintenance, software updates, hosting or server problems, network failures, cybersecurity incidents, power failures, governmental actions or circumstances beyond reasonable control.

47. Limitation of Liability

To the maximum extent permitted by applicable law, AOS and its owners, employees, administrators and authorised representatives shall not be liable for losses arising from matters outside their reasonable control or from decisions independently made by Members.

This may include losses associated with matrimonial decisions, private communications, financial transactions between Members, unsuccessful matchmaking, inaccurate information supplied by Members or conduct occurring outside the Platform, subject always to applicable law.

Nothing in these Terms is intended to exclude or limit liability that cannot lawfully be excluded or limited under applicable law.

48. Member Indemnity

To the extent permitted by applicable law, a Member agrees to indemnify and hold harmless AOS, its owners, employees, administrators and authorised representatives against claims, liabilities, damages, expenses and reasonable legal costs arising from:

• violation of these Terms;
• unlawful conduct;
• misuse of the Platform;
• fraudulent or misleading information supplied by the Member; or
• infringement of another person's rights caused by the Member.

49. Force Majeure

AOS shall not be responsible for delay, interruption or inability to provide services caused by circumstances beyond reasonable control.

Such circumstances may include natural disasters, governmental actions, internet or telecommunications failures, cybersecurity incidents, widespread infrastructure failures, power interruptions, pandemics, strikes, civil disturbances and similar events.

50. Applicable Laws and Regulatory Compliance

All Brahmin Matrimony is administered from India and AOS intends to operate the Platform in accordance with applicable Indian laws and regulations relevant to its services.

Depending upon applicability and the nature of the service, this may include legislation and regulations relating to information technology, intermediary services, electronic transactions, consumer protection, taxation, contracts and personal-data protection.

Applicable laws may include, among others, the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, as amended or replaced from time to time, the Digital Personal Data Protection Act, 2023 and applicable rules, the Indian Contract Act, 1872, the Consumer Protection Act, 2019, applicable GST laws and other relevant legislation.

Members accessing the Platform from outside India remain responsible for complying with laws applicable to their own jurisdiction.

51. Digital Privacy and Data Protection

AOS recognises the importance of protecting personal information and seeks to implement reasonable administrative, organisational and technical safeguards appropriate to the nature of the information processed.

Personal information may be processed for legitimate matrimonial services, identity verification, fraud prevention, customer support, membership administration, security and legal compliance.

Privacy and data-protection practices may be updated as technology, operational requirements and applicable laws develop.

52. Intellectual Property Rights

Unless otherwise stated, the Platform's software, source code, user interface, graphics, design, layout, logos, trademarks, databases, original text and related intellectual property are owned by or appropriately licensed to AOS.

No part of the Platform may be copied, reproduced, redistributed, modified, reverse engineered, commercially exploited or republished without appropriate permission, except where permitted by applicable law.

Members retain ownership of their lawful personal content subject to the limited operational licence described in these Terms.

53. Administrative Rights

AOS reserves the right to approve, reject, suspend, restore where appropriate, upgrade, downgrade or remove accounts when reasonably necessary to enforce these Terms, maintain Platform integrity, protect Members or comply with applicable law.

Administrative decisions will be made in good faith for legitimate Platform-management purposes.

Nothing in these Terms requires AOS to approve every registration or continue providing services to a Member who violates these Terms or applicable law.

54. Changes to These Terms

AOS may revise these Terms & Conditions when necessary because of changes in legislation, judicial decisions, technology, security requirements, Platform features, operational procedures or business requirements.

The revised Terms will be published on the Platform and will become effective from the date specified in the revised version or, where no date is specified, from publication.

Members are encouraged to review this page periodically.

55. Governing Law and Jurisdiction

These Terms shall be governed by and interpreted in accordance with the laws of the Republic of India, subject to applicable law.

Subject to applicable law, courts having jurisdiction over Madurai, Tamil Nadu, India shall have jurisdiction over disputes arising from or relating to the use of the Platform.

If any provision of these Terms is determined by a competent authority or court to be invalid or unenforceable, the remaining provisions shall continue to the extent permitted by law.

56. Customer Support and Grievance Redressal

Members requiring assistance with registration, profile approval, payments, technical problems or account-related matters should first use the official Ticket System available after login, where applicable.

Members may also contact AOS through the official contact information published on the Contact page.

To assist with account-related requests, Members should provide their username, registered email address and relevant membership information where appropriate.

57. Entire Agreement

These Terms & Conditions, together with the Privacy Policy, Disclaimer, Refund Policy and other applicable Platform policies, constitute the principal agreement governing use of All Brahmin Matrimony.

They supersede prior statements or understandings concerning the use of the Platform to the extent permitted by applicable law.

58. Final Declaration

By accessing or using All Brahmin Matrimony, you acknowledge that you have had the opportunity to read and understand these Terms & Conditions and the other policies applicable to the Platform.

You acknowledge the Platform's registration and verification procedures, membership arrangements, payment process, privacy practices, administrator limitations, account-management procedures and matrimonial-service limitations.

You agree to use the Platform responsibly, lawfully and respectfully.

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